Let Curly Dogs Be Curly: The Heart Behind the CurlyWags Mission
When CurlyWags founder Tiffany brought home her first curly-coated pup, Dora, she was smitten. But it didn’t take long for the joy to turn into confusion—why was Dora coming back from the groomer shaved down like a naked mole rat? Why were brushing sessions so frustrating? Why did caring for a curly coat feel so hard?
That moment led to a realization: There was no clear path for curly-coated dog parents.
No products made for their needs. No routines designed for their texture. And no one saying the thing that matters most:
Curly dogs deserve to be cared for with kindness—not constantly shaved down, tugged on, or brushed into straight submission.
That’s why we started CurlyWags. Because curly coats aren’t a flaw—they’re a feature worth celebrating.
Curly Isn’t Just a Look—It’s a Lifestyle
From tight poodle curls to soft doodle waves, curly coats are expressive, textured, and full of personality. But they require thoughtful care—hydration, gentle detangling, and curl-conscious routines that respect their shape.
Most grooming advice and products? Built for straight-haired dogs. Or worse—repurposed from human routines that don’t translate to fur.
At CurlyWags, we believe in something radically simple:
Let curly dogs be curly.
Nourish their natural texture. Extend the time between haircuts. Prevent mats without pain. And help every curly pup look (and feel) their best.
Who We’re For: Every Kind of Curly Pup
We’re building this brand for the curly-coated dogs of the world—and the people who love them. Here’s just a glimpse of the curly crew we serve:
| Breed | Curl Factor | Why CurlyWags |
|---|---|---|
| Poodle (Toy, Mini, Standard) | Tight, dense curls | Iconic curly breed, high mat risk without regular care |
| Labradoodle | Loose to tight curls | Coat varies widely, often needs detangling and curl definition |
| Goldendoodle | Wavy to curly | Prone to matting without hydration and brushing |
| Bernedoodle | Curly or wavy hybrid coat | Dense, dual-textured coat can be tough to manage without conditioning |
| Aussiedoodle | Varies (curly, wavy) | High-maintenance coat with unpredictable texture |
| Cockapoo | Soft, medium curls | Tangles easily if not brushed and moisturized regularly |
| Sheepadoodle | Thick, soft curls | Large coat volume, mat-prone around joints and ears |
| Schnoodle | Wiry to curly hybrid | May have wiry top layer with tight undercoat curls |
| Bichon Frise | Plush, soft curls | Daily grooming recommended to prevent mats and staining |
| Portuguese Water Dog | Dense, woolly curls | Water-resistant, requires deep detangling and moisture |
| Irish Water Spaniel | Crisp, ringlet-style curls | Needs curl-respecting routine and proper drying |
| Barbet | Wooly, loose curls | French water dog, coat grows continuously |
| Lagotto Romagnolo | Tight, wool-like curls | Requires regular curl re-shaping and softening |
| Pumi | Corkscrew curls | Hungarian herder with textured coat that needs curl definition |
| Curly-Coated Retriever | Short, tight curls | Low-shed but prone to tight matting post-activity |
| Bedlington Terrier | Silky, crisp curls | Unique lamb-like coat needs sculpting and gentle curl care |
| Spanish Water Dog | Dense curls or cords | Forms cords over time if left natural; needs careful maintenance |
| Russian Water Dog | Thick, coarse curls | Rare breed with water-resistant curly coat |
| Kerry Blue Terrier | Soft, wavy to curly coat | Requires regular brushing and hydrating to prevent tangles |
| Bolognese | Fluffy, soft curls | Fine texture prone to breakage and matting |
| Havanese | Wavy to curly coat | Often mistaken for straight-haired—needs curl-aware care |
| Komondor | Corded curls | Forms natural cords; requires unique maintenance |
| Mixed-Breed Curlies | Any curl type! | Rescues and mutts with curl or wave need just as much love and care |
Our Curl-First Philosophy
We created the CurlyWags Method—a 4-step, kind-to-coat grooming routine—to take the guesswork (and tears) out of curly care.
And we developed our hero product, Curl Magic Cream, to nourish curls, reduce mats, and make brushing smoother and less frequent.
But more than products and process, we’re building something bigger:
A curl-positive community that says: your dog doesn’t have to look “tidy” to be loved. They can be fluffy. Wild. Free. Fabulous.
We’re Not Just a Grooming Brand. We’re a Kindness Brand.
Our mission is simple:
- ✂️ Less over-grooming.
- 🧴 More hydration, softness, and definition.
- 🐕 And more dogs who get to feel comfortable and confident in their own curls.
We don’t just want your pup to look good—we want them to feel good, too.
Join the Curl Revolution
Whether you’re raising a doodle, a water dog, or a one-of-a-kind rescue with a cloud of curls—we’re here to help you care for them with ease and kindness.
Start with our Curl Magic Cream and follow the CurlyWags Method. You’ll spend less time brushing, and more time cuddling your soft, happy, curly pup.
Because curly coats deserve curl care. And curly dogs deserve to be celebrated—just as they are.